

CRM is a strategy, not a technology.
We help organisations maximise customer lifetime value by optimising CRM.
We evaluate your
1Planning
We validate or develop your CRM strategy to ensure alignment to strategic departmental planning, key company KPIs, Objectives and goals
2Process
We help you define your business processes to support your CRM strategy and planned activity in a way both the business and tech teams understand
3People
We help you establish ownership at each stage of the project and each stage of the Customer Lifecycle, sourcing new skill sets if required
4Platform
We review your current CRM capability and match your requirements, proposing a technology solution that can bridge the gaps
We are CRM practitioners with real-world experience, we’ve seen the good, bad and the ugly.
Gain Clarity, Confidence, and Control
CLARITY
Gain clarity on your CRM strategy
CONFIDENCE
Build confidence with your implementation partners
CONTROL
Take control of your customer relationships
Are you experiencing any of these CRM challenges?
Unclear CRM strategy
Teams not utilising the CRM tools
Missing targets or poor results
Difficulty communicating with tech partners
We help organisations like yours with
Define and develop a clear CRM strategy
Align your CRM strategy with business goals
Understand and evaluate your processes
Empower your team to leverage CRM effectively
Select and optimise a CRM platform for your needs
Challenge That Pty Ltd
NSW, Australia
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