Working with Challenge That is a breath of fresh air! The team is hyper focussed on helping clients optimise customer experiences through deep subject matter expertise in marketing automation and loyalty. The output is practical, can be executed and operationalised. In our industry, we need consultants like Challenge That who are honest and dare to call a spade a spade. This also helps clients cut through the noise and hype when it comes to technology selection for the purpose. Kristen and Fiona are good people who genuinely care, and I like working with them!