'A CRM' - there is no such thing!
We run an agency specialising in CRM, so it should come as no surprise that I have conversations about CRM multiple times per day.
But what might surprise you, is that 95% of the conversations I have require clarity around what ‘a CRM’ means to an individual or a business and what area of CRM they actually need help with.
Because Customer Relationship Management (CRM) - is an approach.
It's how you manage the relationships you have with your customers through a mix of:
👉A CRM Strategy
👉A CRM Process
👉A CRM Team
👉A CRM Platform
CRM is not a piece of technology.